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We’ve always got litter on the brain. Whether we’re coming up with new ads, contests or community outreach, it’s just what we do. So when someone takes the time to recognize our efforts, you better believe we celebrate. Check out all of our awards below. These belong to all Texans who help keep our state clean — but especially those who have volunteered and partnered with us.
Awards
If we’re not picking up litter, we’re
thinking about it. Whether it’s coming up with a new PSA or
community outreach program, litter is always on our mind. So, when
someone takes the time to recognize our efforts, we celebrate.
We share the following awards with all of those real Texans who
volunteer and partner with us to keep the Don’t Mess with
Texas campaign alive and kickin’ butts.
Best of Texas Award 2011. This award was given by the Texas Public Relations Association in the category of Electronic Communications/PSA for the “Pizzazz” TV commercial starring George Strait.
Silver Spur Award 2008. This award was given for creating a cool way to reduce litter by appealing to Generation Litterer, (16-24 year olds) through the Rock the Bag campaign. Given by the Texas Public Relations Association.
Best of Texas Merit for Litter Force 2008. This award was given for great news writing that kept the judges reading. Given by the Texas Public Relations Association.
Innovator Award 2007. This award was given to the Don’t Mess with Texas Litter Force Web site for being a leader in technical capabilities. Given by the Summit International Emerging Media Awards competition.
Gold District 10 Regional ADDY Award 2007 for
Don’t Mess with Texas “20th Anniversary,” Public Service
TV Campaign. Given by American Ad Federation.
Gold Austin ADDY Award 2007 for Don’t Mess with
Texas “20th Anniversary,” Public Service TV Campaign.
Given by Austin Ad Federation.
Advertising Week Walk of Fame 2006 for America’s
favorite slogan. Given by Adweek.
Silver Best of Texas 2006 for 20th Anniversary
Media Kit. Given by the Texas Public Relations Association.
Partnership Award 2005 for exemplary contributions
to and support of Keep America Beautiful State Affiliates, and outstanding
partnership between a State Affiliate and Department of Transportation. Given by Keep America
Beautiful, Inc./U.S. State Department of Transportation.
Partnership Award 2005 for exemplary contributions
to and support of Keep America Beautiful’s Great American
Cleanup. Given by Keep America Beautiful, Inc./U.S. State Department
of Transportation.
Silver Austin ADDY Award 2005 for Don’t Mess with
Texas “Excuses,” Public Service TV-Broadcast/Electronic.
Given by Austin Ad Federation.
First Place Rogers Award 2004 for Don’t Mess with
Texas “Excuses,” State and Local Radio Advertising.
Given by Keep America Beautiful, Inc.
First Place Rogers Award 2004 for Don’t Mess with
Texas “Excuses,” Statewide Television Advertising. Given
by Keep America Beautiful, Inc.
Partnership Award 2004 for exemplary contributions
to and support of Keep America Beautiful State Affiliates. Given
by Keep America Beautiful, Inc./Federal Highway Administration.
Partnership Award 2004 for exemplary contributions
to and support of Keep America Beautiful’s Great American
Cleanup. Given by Keep America Beautiful, Inc./Federal Highway Administration.
Bronze Austin ADDY Award 2004 for Don’t Mess with
Texas “Road Reversal,” Public Service TV-Broadcast/Electronic.
Given by Austin Ad Federation.
Partnership Award 2003 for exemplary contributions
and support of Keep America Beautiful State Affiliates. Given by
Keep America Beautiful/U.S. Department of Transportation.
Bronze Best of Texas 2003 for “If Your Mother
Were Texas,” printed Media Kit. Given by Texas Public Relations
Association.
Gold Austin ADDY Award 2003 for Don’t Mess with
Texas “If Your Mother Were Texas Would You Still Litter,”
Regional/National Public Service Campaign. Given by Austin Ad Federation.
Best Use of Research or Measurement – Honorable Mention
2003 for Don’t Mess with Texas: Visible Litter Study. Given
by PR Week.
Second Place – Certificate for Outstanding Creativity,
International Competition 2002 for Don’t Mess with Texas
“If Your Mother Were Texas,” “If Your Girlfriend
Were Texas,” “If Your Daughter Were Texas” campaign,
Television Commercial Category. Given by the Mobius Advertising
Awards/California.
Partnership Award 2002 for exemplary contributions to
and support of Keep America Beautiful State Affiliates. Given by
Keep America Beautiful/U.S. Department of Transportation.
Second Place Rogers Award 2002 for Statewide Television
Advertising. Given by Keep America Beautiful, Inc.
Second Place 2002 for Excellence in Statewide
Television Advertising for Don’t Mess with Texas Campaign.
Given by Keep America Beautiful, Inc.
Bronze Anvil Award 2002 for Best/Excellence in
Research/Evaluation, Don’t Mess with Texas: Visible Litter Study.
Given by Public Relations Society of America.
Silver Best of Texas, 9C Digital Communications Internet
Site 2002 for Don’t Mess with Texas Web site. Given
by Texas Public Relations Association.
Silver ADDY Award – District/Regional Level 2002
for “If Your Mother Were Texas,” PSA/Broadcast Media/TV.
Given by American Ad Federation, 10th District.
Gold Austin ADDY Award 2002 for Don’t Mess
with Texas “If Your Mother Were Texas Would You Still Litter,”
Regional/National Public Service TV. Given by Austin Ad Federation.
Partnership Award 2001 for exemplary contributions to
and support of Keep America Beautiful State Affiliates. Given by
Keep America Beautiful/U.S. Department of Transportation.
Distinguished Service Citation 2000 for Litter
Prevention Programs. Given by Keep America Beautiful/Federal Highway
Administration.
Crystal Award of Excellence 2000 for Don’t
Mess with Texas “Jimmy,” PSA. Given by Communicator
Awards.
Crystal Award of Excellence 2000 for Don’t
Mess with Texas “Jimmy,” humor. Given by Communicator
Awards.
First Place 1999 for State DOT Programs Achieving
Excellence in the Control and Prevention of Roadside Litter. Given
by Keep America Beautiful/Federal Highway Administration.
Bronze Summit Award 1999 for Don’t Mess
with Texas “Littered” Billboard, PSA/Political-Outdoor/Transit
Category. Given by International Summit Creative Awards.
Silver Summit Award 1999 for Vote Don’t
Mess with Texas, PSA/Political Multiple Media Campaign Category.
Given by International Summit Creative Awards.
Best of Texas 1999 for “Aunt Pearl’s Message
to Keep Texas Beautiful,” Audiovisual. Given by Texas Public
Relations Association.
Best of Texas/Silver Spur Award 1999 for Vote
Don’t Mess with Texas, Marketing/Non-Profit. Given by Texas
Public Relations Association.
Second Place 1998 for State DOT Programs Achieving
Excellence in the Control and Prevention of Roadside Litter. Given
by Keep America Beautiful, Inc./Federal Highway Administration.
National Award 1996 for Distinguished Service. Given by Keep America
Beautiful, Inc./Federal Highway Administration.
Second Place National Award 1995 for State Highway or Transportation
Agency Showing the Most Progress in the Prevention and Collection
of Litter. Given by Keep America Beautiful, Inc./Federal Highway
Administration.
National Award 1993 for Distinguished Service and recognition for
Great Texas Trash-Off, Spread the Word not the Waste, Don’t Mess with Texas,
and Adopt-a-Highway. Given by Keep America Beautiful Inc./Federal
Highway Administration.
Certificate of Merit – National Award Finalist 1993 for Don’t Mess
with Texas program. Given by Keep America Beautiful, Inc.
First Place National Award – Environmental Communication Awards
1993 for George Foreman and Bikers, TV Spots/Broadcast PSA Category.
Given by Environmental Marketing and Advertising Council.
Certificate of Appreciation for Don’t Mess with Texas advertising
campaign for contributions toward the goals of nonpoint source management
and the Clean Water Act, and for benefits to the environment resulting
from campaign efforts. Given by Environmental Protection Agency,
Region 6, Dallas, TX
First Place 1992 for Superior Progress in the Prevention and
Collection of Litter. Given by Keep America Beautiful, Inc./Federal
Highway Administration.
First Place 11th Annual Public Affairs Skills Contest 1992 for “Great American Trash-Off,” Television. Given by American Association of State Highway and Transportation Officials.
Austin ADDY Award 1992 for Preacher George, PSA. Given by Austin Ad Federation.
Merit Award 1992 for Preacher George, Public Service TV. Given by American Ad Federation, 10th District.
Silver TOPS Award 1992 for Preacher George, Television. Given by Dallas Advertising League.
Bronze TOPS Award 1992 for Wrestler w/Tag, Television. Given by Dallas Advertising League.
Second Place 1991 for Distinguished Public Service in the Nationwide Program to Keep America Beautiful. Given by Keep America Beautiful, Inc.
Special Merit Award 1990 for Distinguished Public Service in the Nationwide Program to Keep America Beautiful. Given by Keep America Beautiful, Inc./Federal Highway Administration.
National Environmental Achievement Award in Environmental Beautification 1990 for “Don’t Mess with Texas” Anti-litter Campaign and Adopt-a-Highway Program. Given by National Environmental Awards Council.
Gold ADDY Award 1990 for Public Service Advertising, Regional/National TV :60 seconds or less. Given by American Advertising Federation, 10th District.
Best of Texas 1990 for Shamu & The Texas Tuxedos, Special Event. Given by Texas Public Relations Association.
Bronze Austin ADDY Award 1990 for “Moon to Givens,” Public Service TV, Regional/National. Given by Austin Ad Federation.
Gold Austin ADDY Award 1990 for “Little Joe y La Familia,” non-English, TV :60 or less. Given by Austin Ad Federation.
Bronze Austin ADDY Award 1990 for Willie Nelson Public Service TV, Regional/National. Given by Austin Ad Federation.
FUNEP 500 Winner for World Environment Day 1990 for Don’t Mess with Texas Anti-litter Campaign and Adopt-a-Highway Program. Given by Friends of the United Nations Environment Programme (FUNEP).
First Place Scoop Award for Don’t Mess with Texas, the highest award given for Excellence in the Field of Public Relations Programs. Given by American Association of State Highway and Transportation Officials/Better Roads & Transportation Council.
Annual Award 1989 for the State Highway or Transportation Agency Showing the Most Progress in the Prevention and Collection of Litter. Given by U.S. DOT/Federal Highway Administration.
First Place National Award 1989 for Adopt-a-Highway Program. Given by Keep America Beautiful, Inc.
Certificate of Merit – Take Pride in America National Awards Program 1989 for Recognition of Demonstrated Commitment & Exceptional Contribution to the Volunteer Stewardship of America’s Natural and Cultural Resources. Given by Take Pride in America.
TOPS Award 1989 for TV, Regional/National, more than 30 seconds. Given by Dallas Advertising League.
Pro Bono Publico Award 1989 for Distinguished Advertising and Contributions to the Betterment of Public Good. Given by Dallas Advertising League.
Best of Austin 1989 for Don’t Mess with a Good Slogan (Don’t Mess with Texas), Advocacy/Public Service. Given by International Association of Business Communicators – Austin Chapter.
Finalist Award 1989 for Willie Nelson PSA. Given by International Film & TV Festival of New York.
National ADDY Award 1988 for Jerry Jeff Walker, PSA, Regional/National TV. Given by American Ad Federation, 10th District.
Gold Austin ADDY Award 1988 for PSA, Regional/National Campaigns. Given by Austin Ad Federation.
Gold Austin ADDY Award 1988 for PSA, Regional/National, TV :60 or less. Given by Austin Ad Federation.
Special Merit Award 1987 for Distinguished Public Service in the Nationwide Program to Keep America Beautiful. Given by Keep America Beautiful, Inc.
Special Commendation 1986 for Demonstrated Commitment and Exceptional Contribution to the Proper Stewardship of America’s Natural and Cultural Resources (National Award), Government Category. Given by Take Pride in America, U.S. National Arboretum, Washington, D.C.
Gold Effie 1987 for GSD&M for “Don’t Mess with Texas” slogan. Given by American Marketing Association/New York.
Scoop Award 1987 for Don’t Mess with Texas Anti-litter Campaign. Given by American Association of State Highway and Transportation Officials.
National ADDY Award 1987 for The Fabulous Thunderbirds, PSA, Regional/National Radio :60 seconds or less. Given by American Ad Federation.
Gold Austin ADDY Award 1987 for TV, Regional/National :30 seconds or less. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for TV, Regional/National Campaign. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for Public Service Advertising, Regional/National Campaigns. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for Radio, Regional/National Campaign. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for Complete Campaign, Regional/National Consumer Advertising. Given by Austin Ad Federation.
Silver Austin ADDY Award 1987 for Television, Regional/National :30 seconds. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for PSA, Regional/National Radio :60 seconds or less. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for Best of Show. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for PSA, Regional/National, TV :60 seconds or less. Given by Austin Ad Federation.
Gold Austin ADDY Award 1987 for Radio, Regional/National, more than 30 seconds. Given by Austin Ad Federation.
Special Merit Award 1986 for Distinguished Public Service in the Nationwide Program to Keep America Beautiful. Given by Keep America Beautiful, Inc.
Gold Austin ADDY Award 1987 for Radio, Regional/National, more than 30 seconds. Given by Austin Ad Federation.
Austin ADDY Award 1986 for Radio, Regional :60 or less. Given by Austin Advertising Club.

