Texans Offered Chance to Produce Don’t Mess with Texas TV Commercial
May 04, 2009
AUSTIN, Texas—The YouTube generation can help solve Texas’ litter problem — how to get trash from cars to trashcans instead of the side of Texas roadways.
Don’t Mess with Texas® is launching the Car2CanTM Video Contest, a first-ever video contest with the winning entry to air during prime-time television.
“The Car2Can contest allows Texans to be creative, funny and share ideas of how they’d get trash from their vehicle into where it’s intended to go — the trashcan,” said Doris Howdeshell, Travel Information Division Director for the Texas Department of Transportation.
The Car2Can Web site features two kickoff videos to inspire Texans to submit their own original videos: www.dontmesswithtexas.org/car2can. In one example, a group of friends use a giant slingshot to propel trash through the air into a trashcan.
Texans 18 or older can submit a video (shorter than two minutes) through June 14, and anyone in the state has the opportunity to help their favorite videos get to the winner’s circle by voting for them online through July 10. The winners will be based on a combination of the input of expert judges and Texans’ votes.
The grand-prize winner will receive a $500 Wal-Mart gift card and have their video aired in their local media market during prime-time television this summer. The second-place winner will receive a Gibson Epiphone Les Paul II guitar branded by Sweet Leaf Tea. The third-place winner will receive a prize package from Sweet Leaf Tea. Winners will be announced in early August.
“Our Visible Litter Study, an analysis of actual litter in our state, last showed that there were 827 million pieces of litter on Texas roads, and this contest is another way to remind Texans we all have a hand in the solution,” said Howdeshell.
Full contest details and rules are available at www.dontmesswithtexas.org/car2can.
About Don’t Mess with Texas
Don’t Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT’s litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don’t Mess with Texas activities also include a spring “Trash-Off,” community outreach, a student litter prevention contest and a corporate partner program. For more information, visit www.DontMessWithTexas.org. TxDOT’s goals are to reduce congestion, enhance safety, expand economic opportunity, improve air quality and increase the value of transportation assets. For more information, visitwww.txdot.gov.