Litter Force Superheroes Launch Contest with Tour
September 12, 2009
New Litter Force school tour teaches children to “say it when you see it” about littering
AUSTIN, Texas—Parents and teachers, the Don’t Mess with Texas Litter Force superheroes could be the hit of your children’s next big event.
Hawk, Bolt, Ultra and K-900 — the Litter Force superheroes who teach children about litter prevention — are beginning a 76-school tour this September and will be the sought-after prize in a new statewide contest.
Litter Force, now in its third touring year, is a research-based Don’t Mess with Texas campaign program administered by the Texas Department of Transportation (TxDOT).
2007 research indicates the campaign is working. First-graders’ familiarity with the Don’t Mess with Texas phrase, which means don’t litter, has nearly doubled since the program’s debut (91 percent compared with 50 percent before the Litter Force’s debut).
“We knew the Litter Force would make a difference,” said Doris Howdeshell, Travel Information Division Director for TxDOT. “At the school performances this year, we’re asking kids to ‘say it when they see it’ by shouting, ‘Don’t Mess with Texas!’”
Four-Month School Tour
The Litter Force tour has expanded from five pilot areas in 2007 to 21 this year, and will visit 76 schools through December. TxDOT is partnering with Keep Texas Beautiful to present the Litter Force school events.
During school visits, the Litter Force superheroes and their trash foes will perform a new interactive play, and students will view the fun, animated Litter Force television public service announcements.
he emcee will inform students of the refreshed Litter Force Web site, featuring a new game and downloadable activity book, the TV spots, free Litter Force litterbags for parents or teachers and additional resources for teachers and parents. Educational materials will also be distributed as part of the Litter Force visit.
Parents or teachers can enter the Litter Force contest when ordering a complimentary litterbag for their vehicle at www.dontmesswithtexas.org/litterforce. The winner will receive a show hosted by the Litter Force at a venue in or near their hometown. All four superhero mascots will attend, including two Evil Trash mascots called Pop Top and Chipinator — a soda can and a chip bag who are adversaries of the Litter Force. The show can accommodate 25 children, and each child will receive a Litter Force T-shirt and invitation.
Texans can enter through December 31, 2009; official rules and details can be found on the Don’t Mess with Texas Web site. The winner will be notified in January, and the event must take place between February 1 and March 31, 2010.
About Don’t Mess with Texas
Don’t Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT’s litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don’t Mess with Texas activities also include a spring “Trash-Off,” community outreach, a student litter prevention contest and a corporate partner program. For more information, visit www.DontMessWithTexas.org. TxDOT’s goals are to reduce congestion, enhance safety, expand economic opportunity, improve air quality and increase the value of transportation assets. For more information, visitwww.txdot.gov.