Mobile Menu

Don't mess with Texas

Content begins here

Press

Confederate Air Force Faces Off with Longhorn in Epic Battle for Don’t Mess with Texas Title

February 08, 2011

(AUSTIN, Texas)—Voters chose Confederate Air Force and Longhorn as their two all-time favorite TV spots of the iconic Don’t Mess with Texas litter prevention campaign and now must choose the Face-Off winner. Voters can watch the ads now on http://www.dontmesswithtexas.org/celebrityfaceoff/ and cast as many ballots as they want.

Over half a million votes whittled the field down to these two finalists. The votes are now re-set to start the final voting phase. One ad features a singing and talking Longhorn who notices the mess on Texas roads. That ad faces off with the Confederate Air Force, now the Commemorate Air Force, which shows an airplane flying overhead letting Texans know that somebody up there is watching for litterers.

Don’t Mess with Texas will reveal the winning TV spot after February 21, and it will air across the state throughout the silver anniversary year of the Texas Department of Transportation’s (TxDOT) litter prevention campaign.

“We knew Texans would want their say on which is their favorite Don’t Mess with Texas ad, and more than 500,000 votes have been cast so far. Wouldn’t it be great if every vote were a piece of litter put in the trash can instead of on the road?” said TxDOT Travel Information Division Director Doris Howdeshell.

The showdown concludes a six-week challenge that started with 38 commercials produced from 1986 through 2010 urging Texans not to litter.

TxDOT’s most recent research shows roadway litter in Texas is down 11 percent since 2001 despite Texas’ population and road growth. In 1986, TxDOT spent $2.33 per person for litter pickup, and the agency now spends $1.90 per person.

About Don’t Mess with Texas

Don’t Mess with Texas has been educating Texans about litter prevention since 1986. TxDOT’s litter prevention program includes Adopt-a-Highway and a grassroots partnership with Keep Texas Beautiful. Don’t Mess with Texas activities also include a spring “Trash-Off”, community outreach, a scholarship, a corporate partner program, and a photo album where Texans can share their iconic Texas images. For more information, visit www.DontMessWithTexas.org. Don’t Mess with Texas is a registered trademark of the Texas Department of Transportation. TxDOT’s goals are to prepare for the future, enhance safety, maintain the transportation system, relieve congestion, enhance connectivity, and work with partners to identify funding strategies. For more information, visit www.txdot.gov. Fan us on Facebook. Follow us on Twitter.

Back to Press