{"id":1,"date":"2024-05-01T18:54:00","date_gmt":"2024-05-01T23:54:00","guid":{"rendered":"https:\/\/dontmesswithtexas.org\/?p=1"},"modified":"2026-01-21T11:27:07","modified_gmt":"2026-01-21T17:27:07","slug":"the-10-most-shared-dont-mess-with-texas-commercials-official-ranking","status":"publish","type":"post","link":"https:\/\/dontmesswithtexas.org\/blog\/the-10-most-shared-dont-mess-with-texas-commercials-official-ranking","title":{"rendered":"Blog &#8211; The 10 Most Shared Don\u2019t mess with Texas<sup>\u00ae<\/sup> Commercials (Official Ranking)"},"content":{"rendered":"\n<p>Don\u2019t mess with Texas has been a rally cry for people around the state since 1986. This is thanks, in part, to this campaign\u2019s innovative commercials and the Texas celebrities who made them possible. If you\u2019re a Texan or have spent time in the state, you probably have a personal favorite commercial from this campaign. But the thing is, there\u2019s a difference between a PSA that\u2019s on a lot of people\u2019s favorite lists and one that people feel strongly enough about to share on social media.<\/p>\n\n\n\n<p>With that in mind, let\u2019s dive into the commercials that have been most shared and requested on our official Don\u2019t mess with Texas social channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Matthew McConaughey\u2019s Litter Wrangler<\/h2>\n\n\n\n<p>This one is probably a little more infamous than memorable because of its controversy. When this commercial was produced in 2000, the television networks deemed it \u201ctoo violent\u201d to be shown on prime-time TV. If you were old enough, you probably remember Matthew and his blow dart playing before most R-rated movies in Texas. Eventually, the ad got some play on the small screen, but only on late-night shows.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"\u201cLittle Wrangler\u201d Feat. Matthew McConaughey | Don\u2019t mess with Texas\u00ae (2000)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/l5GPmqNK-cM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9. Commemorative Air Force<\/h2>\n\n\n\n<p>The spot that featured a classic B-17 chasing down litterbugs is one of the most talked about commercials associated with Don\u2019t mess with Texas. The beautifully restored plane and the skilled pilot provided by the Texas Commemorative Air Force (originally the Texas Confederate Air Force) made a lasting impression on the viewer. So much so that, in 2011, this was voted the favorite Don\u2019t mess with Texas commercial by the public. Of course, due to the original name of the Air Force used in the ad, this spot has lost some of the popularity it had when it first aired. That said, if you were a child of the \u201890s, you\u2019ll probably still be looking out for that B-17 on your tail when you\u2019re out on Texas roads.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Confederate Air Force (1991)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/E8RL9wKzCUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. The Talking Longhorn<\/h2>\n\n\n\n<p>Another favorite of &#8217;90s kids all over the state; from the cowboy song at the beginning to the official Texas state animals (longhorns and armadillos), this commercial is pure Texas. Add the popular talking animal movie &#8220;Babe&#8221; reference at the end, and you&#8217;ve got an iconic commercial that both adults and kids loved and still remember fondly.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Longhorn (1996)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/Q7Jbb7f99tU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. Lyle Lovett<\/h2>\n\n\n\n<p>Lyle is one of the favorites of the first-generation Don&#8217;t mess with the Texas crowd, and we can certainly see why. This bluesy &#8220;Don&#8217;t mess with Texas&#8221; song is simple, catchy and undeniably Texan. The earliest commercials were focused on Texas musicians putting an anti-litter message to great music. With a down-to-earth, unpretentious charm, Lyle Lovett fits the bill of a Texas musician to a tee.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Lyle Lovett\u2019s Clean Road Reminder | Don\u2019t mess with Texas\u00ae (1990)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/1WKiZYn4c6Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Dallas Cowboys<\/h2>\n\n\n\n<p>In 1987, Randy White and Too Tall Jones of the Dallas Cowboys were the first athletes to star in a Don&#8217;t mess with Texas commercial. Seeing two prominent, defensive football players on the roadside picking up trash made people pay attention. And, of course, when Randy White says he has a &#8216;personal message&#8217; to deliver to litterers (while crushing a beer can), a shiver runs down the spine of Texans everywhere. After seeing this commercial, it was clear, NO ONE wanted to mess with Texas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Jones &amp; White Take a Stand | Don\u2019t mess with Texas\u00ae (1986)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/9ELn2eJjbG0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. LeAnn Rimes<\/h2>\n\n\n\n<p>In 1998, LeAnn Rimes returned Don&#8217;t mess with Texas to its musical roots. With her reimagined, litter-free version of her classic song &#8220;Blue,&#8221; LeAnn used her sweetness to gently shame potential litter bugs stating that seeing litter in Texas makes her \u201cblue.\u201d After all, who wants to be responsible for putting &#8220;big teardrops&#8221; in the eyes of America&#8217;s country western sweetheart?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"LeAnn Rimes Feels Blue About Litter | Don\u2019t mess with Texas\u00ae (1998)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/MkVBxl2Wetc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Stevie Ray Vaughan<\/h2>\n\n\n\n<p>This commercial started it all, so it&#8217;s no surprise that it appears on our most shared list. The voiceover warning you that &#8220;messing with Texas isn&#8217;t just an insult to the Lone Star state, it&#8217;s a crime&#8221; set over Vaughan&#8217;s electric guitar version of &#8220;The Eyes of Texas are Upon You&#8221; instantly sent shock waves. Soon, this no-nonsense, hard-hitting campaign would become a state staple. And to think, if the older folks had their way, this commercial might never have been seen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Stevie Ray Vaughan plays with soul in iconic campaign kick-off\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/KISppQMhOuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. George Strait<\/h2>\n\n\n\n<p>By 2010, Don&#8217;t mess with Texas had become a rallying cry nationwide. That said, according to a study by TxDOT in the late 90s, over 80% of Texans were familiar with the phrase but only 60% knew it referred to not littering along Texas roads. In 2009, TxDOT launched a new campaign to wrangle the phrase back to its original roots. In 2010, this George Strait commercial cleared away all the pizzazz, glitter and distraction to simply remind people that &#8220;Don&#8217;t mess with Texas means don&#8217;t litter.&#8221; The fact that this whole slogan is still used in Don&#8217;t mess with Texas TV and radio spots proves its effectiveness.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"George Strait - Don&#039;t Mess with Texas\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HqlQAb1fOfQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Mike Scott<\/h2>\n\n\n\n<p>To be fair, the shares from Mike Scott&#8217;s &#8220;Trash Ball&#8221; commercial might have had something to do with the Houston Astros in the World Series. That said, there&#8217;s no denying that the fast pitch and exploding barrel make for a truly memorable commercial. We know after this that the new Texas sport &#8220;Trash Ball&#8221; took hold in a big way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Mike Scott\u2019s Texas Pitch | Don\u2019t mess with Texas\u00ae (1986)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/lJ889w_qulc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Willie Nelson<\/h2>\n\n\n\n<p>No one epitomizes cowboys, country music or Texas quite like Willie Nelson. That is likely why this simple spot in which Willie tells &#8220;mammas&#8221; to tell all their babies \u201cDon&#8217;t mess with Texas\u201d has the most shares and mentions across all our official social media platforms. From the west Texas setting to the unpretentious single-shot filming, this commercial clearly and simply embodies the heart of the campaign that teaches us that Don&#8217;t mess with Texas means don&#8217;t litter.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"x-resp-embed x-is-video x-is-youtube\"><iframe loading=\"lazy\" title=\"Willie Nelson Says Keep Texas litter free | Don\u2019t mess with Texas\u00ae (1989)\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/DPWJQsn8osE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Well, there you have it. The top 10 most shared and requested commercials according to our official social media platforms. Did your favorite make the list? What&#8217;s the one Don&#8217;t mess with Texas commercial you&#8217;ll never forget? Let us know in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t mess with Texas has been a rally cry for people around the state since 1986. This is thanks, in part, to this campaign\u2019s innovative commercials and the Texas celebrities who made them possible. If you\u2019re a Texan or have spent time in the state, you probably have a personal favorite commercial from this campaign. But the thing is, there\u2019s &#8230; <\/p>\n<div><a href=\"https:\/\/dontmesswithtexas.org\/blog\/the-10-most-shared-dont-mess-with-texas-commercials-official-ranking\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":6,"featured_media":243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - The 10 Most Shared Don\u2019t mess with Texas\u00ae Commercials (Official Ranking) - Don&#039;t Mess With Texas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dontmesswithtexas.org\/blog\/the-10-most-shared-dont-mess-with-texas-commercials-official-ranking\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - The 10 Most Shared Don\u2019t mess with Texas\u00ae Commercials (Official Ranking) - Don&#039;t Mess With Texas\" \/>\n<meta property=\"og:description\" content=\"Don\u2019t mess with Texas has been a rally cry for people around the state since 1986. This is thanks, in part, to this campaign\u2019s innovative commercials and the Texas celebrities who made them possible. If you\u2019re a Texan or have spent time in the state, you probably have a personal favorite commercial from this campaign. But the thing is, there\u2019s ... 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