For 40 years, Don't mess with Texas has been saying one thing — don't litter. And ever since the iconic launch ad featuring Stevie Ray Vaughan back in '86, Texans have responded in a big way. Thanks to people like you, this campaign has stood the test of time and become one of the most successful anti-litter efforts in history.

 

In 2026, the story lives on with Post Malone, who grew up watching our commercials in Grapevine, Texas. He loves this state, and now he's carrying the message forward with a brand-new spot that spreads the word to help keep our highways litter-free. Once you're done watching, check out the ads from all 40 years here.