Back in 1985, Texas had a big problem. A litter problem. To battle this big, expensive roadside mess, the Texas Highway Commission launched an extensive public education campaign. Using research, we identified the state’s worst offenders and how best to reach them, and with that — the legend was born. And we’ve been reminding Texans to keep litter off the roads ever since.


From the beginning, Don’t Mess with Texas has been a great success, using iconic Texas celebrities to help spread our message, like Willie Nelson, Lee Ann Womack, Stevie Ray Vaughan, Matthew McConaughey and even Chuck Norris.