With more #1 hit singles than any artist in music history, George Strait is the ultimate Texas star. “King George” to his fans, he’s the perfect spokesperson for reminding Texans that the star-studded Don’t Mess with Texas logo means “Don’t litter.”

You’ll see in our new TV spot that George is your typical Texas straight shooter. This Poteet-born singer has seen his fair share of litterbugs while logging tour miles in the Lone Star State and frankly, he’s had enough.

Sincere thanks to Mr. George Strait for helping us spread the litter prevention message and never being afraid to tell
it like it is.